Let’s Create Your Luxe Listing
To get started with your Luxe Listing and reach thousands of registered agents across 11 Bay Area counties, contact:
Luxe Listing: The Details
- The Luxe Listing blast goes out to Realtors on the LuxeSF database, all of whom are active agents handling transactions for real estate firms in the 11-county Bay Area
- Agent coverage is the whole Bay Area, from Carmel/Monterey to Wine Country, and everywhere in between, including the City, North Bay, East Bay, the Peninsula and Silicon Valley
- Currently, we’re averaging a 35+ % open rate. A recent Luxe Listing achieved a 50% open rate
- We also promote the listing via our social media channels (LinkedIn, Instagram and Facebook. Luxe Listing video tours are also posted to LuxeSF’s YouTube channel
- We follow a set format that works well for mobile phones where most agents read the listings – black background (to highlight color), one dominant visual to pull in the reader, limited body copy to prevent excessive scrolling, bulleted features and links to website, photo gallery and video assets
- Cost is $699 for a one-time blast, which includes all design, copywriting, editing and formatting. In essence, this is a turnkey program. We can develop copy, formatting and design from an existing website, or your marketing team can provide us with the copy, links and a selected dominant visual. We do the rest
- We also offer 15 — 20% discount packages for multiple listings and/or advertising the same listing multiple times (3 – 5 times)
- We can add a subhead promoting an Open House or Brokers Tour, if so required
- Payment is simple. We collect via credit card when the blast drops, for simplicity’s sake and to avoid collection hassles
- We require two days minimum for turnaround. We can handle a 24-hour “rush” job, if necessary, but we try to avoid it in order to provide enough time for your review and approval
- Once the listing is formatted, it goes back to the agent for final review and approval before it is distributed
- In the event that we commence formatting and design (with client go-ahead) and the project is cancelled, there is a $250 cancellation fee to cover lost development time and cost
- We prefer to drop the blasts on Monday-Friday, and try to avoid the weekend. All blasts drop at 7.00 AM as agents are opening emails
- This program also helps secure listings in a competitive pitch environment, or provides an existing seller with evidence that the property is being aggressively promoted